Flint & Genesee Education & Talent is promoting moving to Flint & Genesee in new summer campaign
(Flint, Mich., 07/08/2025) – Each summer, there are more than a quarter of a million people from out of town who stay overnight in Flint & Genesee to enjoy the amazing arts and culture scene, experience the great outdoors, run in a nationally recognized race, show off their sweet classic car, or visit their loved ones. No matter why they come here, Flint & Genesee Education & Talent is working to get them to stay with the “Summer of Possibilities” campaign.
“Through Make Your Move in Flint & Genesee, we are working to bring people to Genesee County to work, live, and play,” says Brianna Mosier, executive director of Education & Talent. “We know that summer is a huge time for travel in the area and are hoping to capture the hearts of people who might want to make their summer vacation a lot longer.”
The campaign will target visitors coming into the area and direct them back to the Make Your Move in Flint & Genesee website with resources such as a Cost-of-Living calculator to compare their current place of residence to Genesee County. It also includes a job board for those looking for a new position and an interest form for those who want to take the leap. Once visitors fill out the interest form, they will be put in touch with the Education & Talent team, who will guide them through the relocation process, from finding a job to getting in touch with a realtor.
“We want to make moving to Genesee County as seamless as possible, which is why we have tools in place to help assist anyone who is interested,” says Mosier. “We have curated our website and this campaign to hit key audiences who we believe will be interested in relocating here.”
The campaign is a key step in helping increase the population in Genesee County, which is a key indicator of success for the Forward Together shared vision for economic prosperity which aims to make Flint & Genesee a top-five community in Michigan based on jobs, talent, livability, and equity by 2040 – a mission of the Flint & Genesee Group, the lead organization for Education & Talent.
To learn more about the Make Your Move in Flint & Genesee talent attraction campaign, visit MakeYourMoveNow.org.