Flint & Genesee Economic Alliance, a division of the Flint & Genesee Group, has a new resource in its business attraction and retention toolbelt. DevelopFlintandGenesee.org is a dedicated website for marketing Genesee County to companies – locally, nationally and internationally – as an ideal place to invest and grow their businesses.
Economic Alliance, Genesee County’s lead economic development organization, markets the county’s locations, buildings, sites, talent and other assets to companies looking to expand operations. It works to spur job growth and capital investment by established businesses based in Flint and Genesee County that are eyeing expansion as well as companies outside the region that have identified opportunities here.
“DevelopFlintandGenesee.org helps make the case in a beautiful and compelling way for why a business should consider an investment in Flint and Genesee County,” said Tyler Rossmaessler, Economic Alliance’s executive director. “Additionally, for those companies and their representatives not from here or unfamiliar with our county’s assets, the website provides an excellent primer as well as a tool for more detailed conversations, whether they occur in-person, on the phone or on Zoom.”
Among its features, DevelopFlintandGenesee.org allows visitors to conduct an online search of more than 500 available commercial and industrial properties in Genesee County. It includes a 3-D rendering tool to help site selectors visualize how a new facility might fit on a vacant lot. A data center provides the latest information on the county’s population, industry and workforce. The website also includes information on a variety of quality-of-life factors that influence companies’ investment decisions, such community profiles, housing costs, education, health care and recreational options.
Local small business owners and entrepreneurs, and businesses interested in and engaged in government contracting will also find much to like about DevelopFlintandGenesee.org, Rossmaessler said. Resources for those business audiences are housed under tabs “Small Business Help Desk” and “PTAC” (Procurement Technical Assistance Center), respectively.
DevelopFlintandGenesee.org broadens the Economic Alliance’s identity as Genesee County’s economic development organization, following the Flint & Genesee Group’s rebranding efforts unveiled in April 2021.
“The website really helps refine our outreach and communications with current and prospective clients,” said Rossmaessler. “It’s a great addition to our retention and attraction efforts.”