Genesee Regional Chamber of Commerce Announces Name Change, Alignment with Community Brand
Flint, MI – The Genesee Regional Chamber of Commerce announced today it has changed its name to Flint & Genesee Chamber of Commerce (FGCC). The name change is part of a larger rebranding effort to market Flint and Genesee as a desirable destination and better reflects the communities that the Chamber represents.
Tim Herman, CEO of the Chamber made the new identity announcement during a press conference.
“We have a new name and a new logo; but we’re the same great business partner,” said Herman. “As we set out to brand and market Flint and Genesee County, it’s the right time for us to align our own identity.”
The Chamber’s name change is supported by a new mark that combines the words Flint and Genesee and includes a stylized ampersand, which effectively conveys the intrinsic link and partnership between Flint and Genesee County. The mark also reduces any ambiguity about what areas the Chamber represents.
The Chamber unveiled a newly designed website flintandgenesee.org today in conjunction with the campaign. The new site features an interactive map to locate businesses across the county; a Visitors Guide for travelers looking for things to see and do; an e-commerce portal that will offer tourists the opportunity to book Flint and Genesee hotel stays online; purchase tickets to various attractions and create customized packages. The site also includes an event registration and payment tool, and is mobile and tablet friendly.
The Flint & Genesee Chamber of Commerce’s mission is to facilitate strategic partnerships to maximize economic growth; and the mission will continue. The organization has four strategic action groups: Convention & Visitors Bureau; Economic Development; Education & Training and Member Services. Today, the FGCC has 164 full- and part-time employees.
To visit the new site or read about the new community brand identity and marketing campaign, go to flintandgenesee.org.
About the Flint & Genesee Chamber of Commerce
The Flint & Genesee Chamber of Commerce (flintandgenesee.org) is one of the Top 10 largest chambers in Michigan based on revenue and number of members. We are the voice of business and community advocacy in Flint & Genesee. The Chamber is over 100 years old, was established before the Michigan Chamber of Commerce and is a founding member of the United States Chamber of Commerce.
Two words describe the Chamber as it enters its second century of service: collaboration and partnership. It is our goal to work with government, business, education, nonprofit organizations and consumers to support the growth and development of the community economically, culturally and socially.